Case Study PARCO | Black Production Films Canada

Case Study: PARCO

Strengthening Investor Confidence with a Corporate Film

Brief

The Problem:
PARCO needed a powerful way to communicate its vision, growth trajectory, and future potential to internal investors. Traditional reports and presentations weren’t capturing the full scope of their achievements and ambitions, leading to missed opportunities for deeper engagement and buy-in. One key investor, in particular, showed little interest in these traditional formats, making it even more crucial to find a more engaging way to deliver the message.

The Solution:

We produced a corporate film tailored for internal investors, strategically highlighting PARCO’s journey, milestones, and long-term vision. Through clear messaging and compelling visuals, we crafted a narrative that resonated with stakeholders and reinforced confidence in the company’s continued success.

The Outcome:

The film was well-received, strengthening investor relationships and reinforcing PARCO’s leadership in the industry. The engaging storytelling approach ensured that key messages were not just communicated but truly understood and embraced.

Process

Aug 2023 - Sept 2023

Sept 2024 - Oct 2025

Nov 2023 - Dec 2023

We spent four weeks in pre-production, understanding the challenges and coming up with solutions. The script draft was written by the team and approved before they traveled for filming.

We had 14 filming days across different parts of the country, with the crew traveling to remote locations. The shoot was completed in two phases: seven days of filming, followed by a break, and then another seven days. Accommodation was arranged by PARCO, as there were no hotels at these remote locations. Some of the filming locations presented harsh conditions, but the team persevered, ensuring the shoot was a success despite the challenges.

The post-production process was a bit tricky. We had initially approved Michael for the voice-over, but due to a change in management at PARCO, the new team requested a different voice for the corporate film. As a result, we brought in Terry Grant for his exceptional voice. The final touches were completed with color grading and sound mixing.

Deliverables

1 x 10 mins Full Version
1 x 2 mins Shorter Version

Aspect ratio: 16:9

Our video was showcased at a very important board meeting attended by all the stakeholders, providing them with an exact overview of the company's current position and future direction. A shorter version was exhibited at several international trade shows and featured in live web events. During this period, video content served as the primary form of mass communication, delivering favorable results.

THE IMPACT

Fiscal Year 2022-2023:
- Revenue: Approximately PKR 956 billion, marking a 21% increase from the previous fiscal year.
- Gross Profit Margin: 12%, a decrease from 16.7% in the prior year, primarily due to rising international crude oil prices.
- Net Profit Margin: 7%.
- Total Assets: Approximately PKR 381 billion.
- Borrowings: Around PKR 48.6 billion, with a significant portion being short-term debt.

Fiscal Year 2023-2024:
- Revenue: Approximately PKR 317 billion, reflecting a 33% increase compared to the same quarter in the previous year.
- Gross Profit Margin: 14.8%, indicating an improvement from the previous fiscal year.
- Net Profit Margin: 9%.
- Total Assets: Approximately PKR 396 billion.
- Borrowings: Reduced to around PKR 22.3 billion.